by Liz Johnson

Photo Courtesy of Chirp

Despite shelter-in-place orders and capacity restrictions put in place by Gov. Phil Murphy to ward of the Coronavirus, entrepreneurs have found the past year a good time to experiment. For example, Flemington Borough has seen 18 businesses expand or launch in the past year. Frenchtown Borough lost a book store to the COVID shutdowns, only to see it reopen under new ownership. And a New York City pastry chef who lost her job at a Manhattan eatery plans to open a bakery in Lambertville come spring. Here’s a look at openings, expansions and new offerings around Hunterdon County:


Hunterdon Happening List Winner for Best Women’s Clothing 39 Mine Boutique expanded into a larger location on Stangl Road in Flemington. The shabby/boho chic boutique owned by mother and daughter Dayna and Lauren Riley carries an assortment of clothing, including cropped tops, lace and crochet enhanced finds, clothing with tribal and Aztec prints, as well as fun and flirty dresses. Its eclectic collection of jewelry and scarves complements much of its clothing.

Used, fine and rare books store Act II on Central Avenue expanded into a larger location. It boasts 30,000 carefully curated books, at-the-door parking and complimentary coffee and snacks for guests

The owners of Echelon Studio on Fulper Street bought the building the upscale salon is housed in and expanded.  Echelon staff strives to create an atmosphere where guests can relax and be pampered while receiving the most current styles and trends. Complimentary consultations are available.

Chirp Workshop, a play space used for birthday parties and public events, has new owners. The Fulper Street business hosts workshops, classes and all things creative.

The Corner Studio & Artisan Market, a full-service fine art portrait studio and artisan goods market, opened in January on the corner of Main Street and Bloomfield Avenue.

Dream Cakes opened in Turntable Junction, offering a complement of hand-made, sweet baked goods that are made fresh daily including cakes, cupcakes, cookies, pastries, bread, plus a daily surprise or two, depending on the baker’s mood.

Honor Yoga Flemington has opened off Reaville Avenue, offering beginner-friendly home for yoga, classes, connection, and fun. The new studio features 11 varieties of gentle, flow and hot yoga, yogabarre, and meditation. Honor Yoga also provides a Himalayan Salt Room with relaxing Halotherapy for members.

Insightfulspace, which opened on Church Street, is run by a certified mindfulness and meditation teacher who works privately with groups and individuals.

Koros Wargames on Mine Street is Flemington’s newest gaming shop and clubhouse. Koros carries a wide variety of products that support war gaming, RPG, board game and hobby needs. The business also manufactures 28 mm MDF Terrain for use in tabletop and RPG gaming systems. Its model kits, designed by the manufacturing division, Koros Wargame Terrain Designs, is made in New Jersey.

Kyle Cook Real Estate has opened an office on Mine Street. It has agencies throughout Somerset and Hunterdon Counties.
Lash Lounge, a premier eyelash salon specializing in lash extensions, brow threading and more, has opened at the Shoppes of Flemington off Reaville Avenue.

The Men’s Salon at Flemington, a full-service salon for men of all ages, has opened on Broad Street. The salon provides haircuts, beard trims, color, waxing, manicures and pedicures.

Nature’s EnerQi, a cozy cafe providing tea, coffee and food with a focus on health and wellness with vegan, gluten-free and dairy-free options, has opened on Main Street.

Perfecting the art of brow, Première Waxing Boutique has opened on Stangl Road. It’s committed to providing a spotless, professional and friendly atmosphere for all waxing needs.

Red Crab Juicy Seafood on Route 202 opened in the former TGIF location. It features southern seafood boil.

Slim Chickens opened on Route 31, offering fresh, cooked-to-order chicken tenders, wings, 17 different house sauces to try, a signature cayenne ranch chicken sandwich and fresh salads, authentic sides, iced teas (sweet, unsweet, raspberry, peach) and lemonade.

Stork’s NEST European Deli opened a location on Main Street, while Action Bid or Buy opened a location on Route 31.

Theresa’s Café on Broad Street has new owners. The cafe serves homemade breakfast and lunch Monday through Saturday.


The Book Garden on Bridge Street is under new ownership. Barbara DeWilde and Scott Sheldon and are currently renovating the small book store with plans to reopen in early spring.


Pastry Chef Tiera Burrows plans to open a bakery on Main Street in April. She grew up in Pipersville, Pa. and went to school at Johnson and Wales University.

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